Throughout
his career in the entertainment industry, Roy Sciacca has worked with numerous
artists in the studio and on the road. Regardless of where he works with them,
Roy Sciacca focuses on what makes that artists unique and seeks to develop that
brand for the public. Roy Sciacca is particularly passionate about Latin
American pop music and has worked with major artists such as Ricky Martin and
Jose Feliciano. When he works with such prominent artists, Roy Sciacca focuses
on creativity and innovation as key elements of the marketing process.
For Ricky
Martin, Roy Sciacca worked with Cellular One in Puerto
Rico for a massive promotion campaign, the Ricky Martin Phone
Card. Even with other artists, Roy Sciacca has focused on the integrity of the
creative process as well as the scope of the ideas created. To successfully
advise, promote, and work alongside artists such as Janet Jackson, KISS, and Chicago, Roy Sciacca had
to think in ways that created trends, not reacted to them. Roy Sciacca also
works with at least a dozen artists through his own International Touring
Company.